App Review: Time

Our lives seem to be getting busier and busier everyday, and marking off those to-dos seems to get more challenging as each day passes us. I have tried most of the to-do apps on the App Store in an attempt to simplify my life, but unfortunately I have found most of them to require too much attention and effort to upkeep. Keeping track of a few trips and a whole bunch of reservations may not seem like the most challenging affair, but I felt the need for an app better than Mailbox to organise my vacation.

After hours and hours of scraping through pages of Google and swiping between pages on the App Store, I came across Time, a multi purpose Task management app.

Meet Time (Officially Time – Notes, Tasks & Events)


Time is a simple but powerful app that allows creating to-do lists, events and taking notes. It packs the power of three separate apps into one simple interface and it does an amazing job for the most part.

Everything is organised into three different categories, the past, the present and the future, which will be helpful in planning the next month or referring to the past week and everything that was accomplished (always a good feeling). This approached reminds me of BulletJournal, a physical to-do list approach that aims to increase productivity.


The UI is amazingly well thought out and is optimised for iOS 7. The user has a few different themes to choose from, which changes the look of the app with a different color scheme and slider image. Customisation is a very big part of consumer products these days and it’s very nice to see app making companies recognising that.


I have not used an app so well-thought out in a while. After adding the first event and note I felt like I have been using this app for a long time and everything felt so natural. In every task or event, users will have the ability to add images from gallery or camera. This was particularly helpful for me as I was able to add photos of places we visited and food we ate under the task as a way for us to remember.



While the gorgeous UI benefits from the beautiful flat iOS 7 guidelines, the UX tries to match a few native behaviors of the OS that I found slightly confusing at the beginning. In particular the settings button that is directly positioned underneath the status bar time stamp. It resembles the notification center pull down bar on iOS 7 lock screen.

While Notes has calendar integration, I was surprised to find out that it was a one way road. Events created in Time will be added to calendar, but events from calendar will not be imported. I can understand the reasoning behind having this behavior, but as mentioned above, user customization is king for me, and that applies to more than just design elements.

Final Thoughts

The app does have a little bit work to do before it fully matures, but nothing that can’t be done in a small update. I’ve been using Time exclusively for the past few weeks and I absolutely love it. I use it to plan my blog posts, buy groceries and to organize my finances and bills.

I strongly suggest you check it out on the app store and make up your own mind.